WELLA Color Charm Permanent Hair Color Gel Tube WELLA Color Charm Permanent Hair Color Gel is a professional-style permanent hair color in an easy-to-use gel tube format. Designed for rich, vibrant results with dependable coverage, the gel consistency helps provide controlled application and even saturation for consistent, true-to-tone color. Key Benefits Permanent gel hair color for rich, long-lasting results Helps deliver vibrant, fade-resistant color Even saturation for consistent, predictable outcomes Controlled application with gel consistency (less drips, easier placement) Great for gray coverage and full-color applications What It Is WELLA Color Charm Permanent Hair Color Gel Tube is a permanent hair color option in a gel format that supports smooth, manageable application. Ideal for stylists and at-home users who want professional-looking results with reliable performance. What Makes It Special Gel consistency helps with precision and control during application True-to-tone results for confident shade selection Designed to provide lasting color with a glossy finish How to Use Perform a patch test before use. Mix with the appropriate developer according to label/professional directions. Apply evenly to dry hair (roots first for retouch), then work through lengths. Process according to directions, then rinse thoroughly and condition. Product Details Type: Permanent hair color (gel tube) Format: Tube (mix required with developer) Best For: Full color, retouch, gray coverage, vibrant lasting color