KEEP YOUR COLOR LONGER Formulated with P3 Technology, powered by unique wheat protein to help keep color longer, strengthen hair, reduce breakage, repair split ends up to 44% and fight frizz. COLORx, when used as a system, will transform color-treated hair from dull and brittle, to vibrant, shiny and smooth. Extends color vibrancy for up to 35 washes. Benefits Features P3 Technology: powered by a unique wheat protein Keep color longer Reduce breakage & repair spilt ends up to 44% Fight frizz Repairs & conditions from root to tip without weighing hair down For color treated hair How To Use After shampooing with RUSK COLORx Shampoo, apply from midshaft to ends. Leave on for 1 to 3 minutes. Rinse.