Semi-permanent intense vibrant hair color crafted in Italy Infused with 100% argan oil for smoothness and shine Fade-resistant, vibrant, luminous color Create a fun, bold color that is luminous and explodes with intensity when under a black light Ammonia Free No developer needed Process up to 30 minutes Brighter color results on pre-lightened hair Ideal for all hair textures One application straight from the tube Cruelty-free